Michaela Brehm

Senior Retail Solutions & Development Manager | ANWR GROUP

Michaela Brehm is Senior Retail Solutions & Development Manager at the ANWR GROUP, one of the largest retail cooperations in Europe. She drives the development of innovative solutions for stationary retail and actively supports affiliated retailers in the digital transformation and the use of future-oriented technologies such as AI.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

Artificial intelligence

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Masterclass Artificial intelligence

Die beste KI-Plattform für komplexes Wissen – Von der Theorie zur Praxis mit ANWR GROUP

12:45-13:15

Raum G

German

Basic

Standard AI solutions fail once things become complex. Octonomy CEO Sushel Bijganath concisely demonstrates how companies can automate critical processes using a reliable AI platform. Afterwards, ANWR GROUP Director IT Sven Kulikowsky presents two strategic cases: ANNI as the future of retailer consulting and AI-supported customer service at ANWR Media through automation and system integrations. This shows how one platform can serve different target groups – including key learnings and success factors.