Deutsche Telekom MMS GmbH

Dr. Marcel Rohr

Principal Head of AI Startegy | Deutsche Telekom MMS GmbH

Dr. Marcel Rohr is an expert in artificial intelligence, data-driven business models and digital transformation. He has developed and programmed AI models himself and combines a deep technical understanding with a strategic perspective. In recent years, he has focused on AI strategy, operating models and the sustainable integration of AI in organizations to create measurable business value.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

Artificial intelligence

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Discover my sessions, join us live, and don't miss a single presentation at DIGITAL X!

Masterclass Digital Business

KI-Strategie 2026: Realität, Reifegrad und Roadmap

13:30-14:00
Raum B
German
Basic

Where do companies really stand in implementing their AI strategies? A look at real-world practice shows that there are clear patterns and decisive levers for the next step in development between pilot projects and productive use. In this master class, we provide real insights from our consulting projects and show where companies actually stand today in terms of AI integration. We analyze recurring areas of action and success factors: What does a viable AI operating model look like? How can AI solutions be meaningfully integrated into end-to-end processes and realize real added value? What role do governance, digital sovereignty, and the EU legal framework play in sustainable AI strategies? And why do organization, culture, and competence building so often determine success or stagnation? Participants will gain a realistic picture of the situation, concrete practical insights, and clear impulses for action to strategically anchor AI, effectively transform processes, and use AI in a targeted manner as a value driver.

Masterclass Artificial intelligence

Von KI-Assistenten zu autonomen KI-Agenten mit n8n und Business GPT

14:15-14:45
Raum H
German
Basic

What is really possible with AI agents today - beyond buzzwords? This masterclass uses numerous practical examples to show how companies are already moving from AI assistants to intelligent, semi-autonomous AI agents. The focus is on which tasks AI agents can take on, how they make decisions and where assistance turns into genuine autonomy. You will receive a well-founded classification of what can realistically be implemented today - orchestrated with n8n and Business GPT.

Masterclass Artificial intelligence

AI-Innovationen managen: Die Roadmap zu realen Use Cases

15:45-16:15
Raum H
German
Basic

How can AI potential be turned into real business value? A clear roadmap combines strategy, technology and implementation. Find out how to identify, prioritize, manage and successfully transfer relevant use cases into operations - step by step from vision to value creation.