Stage program
Connectivity
Security
Cloud
Artificial intelligence
Der digitale Weltclub: Vision, Verantwortung und technologische Zukunft
24.03.2026
10:30 - 11:10
Mainstage
German
What role do cloud, data, and AI play in the digital advancement of a top international club? Max Ahrens (Senior Vice President T Digital) and Michael Fichtner (CIO FC Bayern) discuss the importance of digitalization in the context of a global club, using FC Bayern Munich as an example. The focus is on the use of artificial intelligence, technological partnerships, and the central question: How can innovation and maximum security for fans—both online and in the stadium—be successfully combined?
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