Laura Pröfrock

Director of Strategy & Partnerships, DACH | Factorial

Laura is Director of Strategy & Partnerships at Factorial in the DACH region and leads a team of over 20 people. With a focus on empowerment, trust, and impact, her team creates a partner ecosystem to make "The Power of People" tangible for thousands of SMEs in Europe and worldwide with the cloud-based HR solution.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

Artificial intelligence Cloud Digital Workplace

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Masterclass Artificial intelligence

Smarter rekrutieren, schneller onboarden: Factorial gegen Fachkräftemangel

14:30-15:00

Raum G

German

Basic

Companies lose talent because traditional recruiting and onboarding processes are too slow or confusing. In this masterclass, Factorial will show how their all-in-one platform builds a bridge between HR and IT: AI-powered workflows speed up candidate search, simplify the onboarding of new employees, and create transparent, connected processes that relieve HR and engage IT.