Marcus Gerstmann
Marcus Gerstmann is Head of Small & Medium Business at Cisco Germany - and has been working on the question of how technology can create real added value for companies since 2005. His enthusiasm began very early: he got his first computer at the age of five. He programmed in BASIC, connected to the Internet with a rattling modem and was fascinated by how you could talk to people all over the world from a small village.
This feeling - that technology transcends borders - still shapes him today.
Focus Topics
The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:
About the speaker
Artificial intelligence is set to bring about another technological upheaval. For Marcus, one thing is clear: AI will not only optimize processes, but also change business models, value creation and entire industries. There are enormous opportunities in the German SME sector in particular - because high-quality industrial data that has grown over decades is available here. In combination with secure, AI-capable infrastructure, this creates a real competitive advantage. What drives it is not technology for technology's sake, but the people behind it: Entrepreneurs who boldly lead the way, enable innovation and take responsibility. His conviction: If we use technology correctly, we can strengthen economic power, secure competitiveness - and actively shape the future.