Melanie Fichtner

Geschäftsleitung IT, Digital & KI | TSG 1899 Hoffenheim Fußball-Spielbetriebs GmbH

Melanie Fichtner has been created the digital future of TSG Hoffenheim since March 2025. Having held positions as CIO of a conglomerate and in the deputy IT management of a soccer club, she has extensive experience in technology, strategy and transformation.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

AI Cloud Security

About the speaker

Her focus is on the development of innovative technologies, the integration of artificial intelligence and the improvement of the fan experience as well as the further development of applications to support sports performance - data-based, efficient and future-oriented.

Melanie's vision: Smart IT as a strategic partner - for more agility, more team performance and a personalized fan experience.

Focus on

Digital transformation in sport
Artificial intelligence & Data strategies
IT as a business enabler
Fan experience & digital platforms
SAP & enterprise architectures
Leadership & organizational development in IT

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Discover my sessions, join us live, and don't miss a single presentation at DIGITAL X!

Stage program Connectivity

Digitale Stärke entsteht im Zusammenspiel

10:10-10:40

Mainstage

German

Digital transformation does not arise from individual technologies, but rather from their interaction. Klaus Werner shows how the cloud, artificial intelligence, secure networks, and strong partnerships together form the basis for innovation and growth. His perspective: Companies do not need technology for its own sake, but rather solutions that build trust, reduce complexity, and deliver real added value.