Masterclass
Artificial intelligence
RCS die Zukunft im Kundenkontakt
14.04.2026
15:45 - 16:15
Raum I
German
Basic
This masterclass demonstrates how a leading German health insurance company utilizes RCS to address customer retention during the cancellation process. Personalized messages with links to individual videos target customers effectively, encouraging them to reconsider their cancellation. RCS, the successor to SMS, enables interactive communication with a secure sender and integrated SMS fallback. The scalable approach reaches up to 2,000 customers daily.
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