Martin Molch

Topic Lead Agentic Marketing | Deutsche Telekom MMS GmbH

Martin Molch has been active in online marketing since 2001. His digital expertise and deep project knowledge make him an experienced leader and a valuable sparring partner for digital transformation. He heads the "Agentic Marketing" portfolio at Telekom MMS and advises clients from a wide range of industries as a management consultant, with a focus on B2B marketing.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

Artificial intelligence

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Masterclass Artificial intelligence

RCS die Zukunft im Kundenkontakt

15:45-16:15

Raum I

German

Basic

This masterclass demonstrates how a leading German health insurance company utilizes RCS to address customer retention during the cancellation process. Personalized messages with links to individual videos target customers effectively, encouraging them to reconsider their cancellation. RCS, the successor to SMS, enables interactive communication with a secure sender and integrated SMS fallback. The scalable approach reaches up to 2,000 customers daily.