Digital Playground

Where technology meets emotion

The Digital Playground is the DIGITAL X experience center. Here, technology isn't explained—it's felt. Immersed in the stadium atmosphere, you can dive into interactive worlds of experience, such as:

The digital fan shop: Experience smart product advice with AI glasses and discover the digital autograph card – personal, authentic, and directly on your smartphone.

The vitality booth: A quick pit stop for body and mind: Check your most important vital signs quickly and easily – supported by intelligent technologies.

The sports bar: Your immersive TV sports experience. Decide for yourself which game information, perspectives, and data you want to see – live, interactive, and customized. The Digital Playground is complemented by personalized take-away gimmicks, creative tech experiences, and modern AI applications that show that digital innovation unfolds its value where it can be experienced.

Kick off for innovation: Come by and play along.

Here's what you can expect in detail

Experience. Participate. Take away.

At the merch stand, your individuality takes center stage: have your desired motif printed directly onto your skin with the tattoo printer. Temporary, creative, and completely personalized.

Or you can opt for a personal souvenir with laser engraving. We will create your individual design, unique and tailor-made, for you to take home with you.

Sign4Fan by axxessio

The digital autograph card – Personal. Emotional. Direct.

Stars send their fans electronically signed autograph cards directly to their smartphones. And they're forgery-proof, sustainable, and come with a seal of authenticity. With or without a personal dedication, each card becomes a unique digital moment.

Vitality Check or Screen your health

The Vitality Check makes prevention an easy part of everyday life and raises awareness of well-being. Without any doctor's appointments or extra devices, this smart tech shows key vital signs like blood pressure, heart rate, and stress levels—quickly, safely, and in a way that works for everyday life.

Smart Product Advisor: Interactive product advice at the point of sale

The Smart Product Advisor demonstrates a new form of interaction at the point of sale: using smart glasses, product details and stock levels, among other things, can be accessed simply by voice input, leaving the hands free. The accompanying "look under the hood" makes the invisible processes tangible: it visualizes AI Vision, the chat history between users and the AI, and presents the underlying n8n automations.

MagentaTV – Immersive Sports

Experience the future of MagentaTV in a unique immersive demo. Around the virtual TV stream, you will receive live data about the game and the teams, which you can interact with independently. Decide for yourself what you want to see.